Writing Customer Thank You Letters
Sending a handwritten thank you letter to your customers is a great way to increase referrals and repeat business.
Here, we will cover some strategies for how your business can utilize thank you notes to increase customer engagement with your business. Also, below weâ€™ll provide some sample customer thank you letters that you can use as templates to begin your campaign of gratitude.
Should You Personalize Your Thank You Notes?
This depends on the type of business you run, and how many customers you need to thank. In general, a more personalized note will have a bigger impact. But, in some industries a customer will be thrilled to receive any acknowledgment at all.
For example, if youâ€™re a realtor you might only need to write 20 - 40 thank you notes in any given year. If one of these notes leads to a referral, the ROI on the thank you note is huge. So, personalizing each note is probably a worth while time investment.
However, if you are a large company that needs to thank 500 vendors, a templated note is going to make more sense.
Handwritten or E-Mailed?
Handwriting is the way to go.
Donâ€™t let your thank you letter get lost in a sea of e-mail. As snail mail becomes rarer, your handwritten, mailed thank you notes will stand out that much more, giving your brand a huge boost.
When To Send Them
There is no bad time to send a thank you note, but certain times can make more sense than others.
After a Promotion
If your business has recently run a promotion that resulted in an increase of new customers, sending a thank you note can help turn one time buyers into brand loyalists. (Think Groupon...)
At The End of The Year
The end of the year is a common time to thank vendors and valued customers. However, there are a few reasons to avoid the holiday thank you card. Would it make more sense to send them at a time of year when receiving cards isnâ€™t as common, and folks are less busy with family?
Directly After a Sale
For larger sales (real estate, cars, etc...), its a good idea to send a thank you note soon after the deal goes through. This way the customer will associate the positive feelings of receiving your note, with the experience of buying from you.
Include a Special Offer?
A great way to say thanks to an existing customer is to include a special offer or discount with your thank you letter.
Just donâ€™t be too sales-y. This letter is for saying â€œthank youâ€ first and foremost. You donâ€™t want your clients to think youâ€™re just fishing for more business.
Customer Thank You Letter Samples
As you can see, there is no reason you need to personalize the entire letter. The example above reads like an individually tailored letter, although all but one sentence could be used for multiple customers.
Here is another example that is a little more generic and could be used to send to out to a broader customer base.